What this actually is
Weekly therapy is fifty minutes against a week of life. For some couples that works. For others it never gets past the surface, because the fifty minutes is spent re-entering the material and the hour ends exactly when something real opens up.
Elite is the other approach: concentrated time. Multiple hours a day, across multiple days, in person, with a licensed marriage and family therapist. Enough continuous room that the hard thing comes up on the first day and there is still time to work it through — instead of carrying it home unfinished and coming back in a week.
It is designed after we talk. How many days, what the days hold, whether it is the two of you or includes individual work, whether it happens here or somewhere else — none of that is decided in advance, because a package decided in advance is the thing that does not fit.
How it works
Four things are true of every Elite engagement. Everything else is designed for you.
It starts with a conversation
A fit call, then a longer consultation. We work out what is actually going on and whether concentrated in-person work is the right instrument for it. Sometimes the answer is no, and we will say so.
The full read comes first
The five-form assessment — Outcomes, Pulse, Behavior, Motivation, Signal — completed and read before day one, so the intensive starts from your actual pattern rather than spending the first morning finding it.
In person, for days, not an hour
Multiple hours across multiple consecutive days. Where it happens is part of the design — our space, or somewhere away from home if the work calls for it. Travel is arranged when it is needed and priced with it.
It does not end when you leave
You both carry NORM Rhythm out of the room — daily actions, the couple lens, your reports — with a defined follow-up so the days convert into something that holds.
Before you apply
Why is there no buy button, and no list of what's included?
Because neither would be true. Elite is designed after a consultation — how many days, what they hold, whether travel is involved. Publishing a session count would mean either boxing you into a package that does not fit or writing a number I would have to break. The price starts at $14,999 and is set when the engagement is designed.
Is this therapy or coaching?
Therapy. Joe is a licensed marriage and family therapist and this is clinical work — which is exactly why it is not sold from a page. Everything on the NORM ladder up to Growth is software you buy yourself. This is a clinician's time, and it opens after a consultation.
Does insurance apply?
Intensive formats are generally not covered, and out-of-state or travel-based work adds licensure considerations we will walk through on the call. Assume you are paying privately and treat any reimbursement as a bonus — we will tell you honestly what is and is not likely.
Do both partners have to come?
For couple work, yes — the format depends on both people being in the room. Individual intensives are possible and are designed differently. We will sort out which one you are asking for on the call.
How far out do you book?
Consecutive days of one clinician's calendar do not appear at short notice, and the design work happens before them. Plan on weeks, not days, and tell us on the call if there is a reason it has to be sooner.
What happens after?
Most people step into a standing level — Guided, Supported, or Sustain — so the days keep converting instead of fading. That is decided with you at the end, not sold to you at the start.
Request a fit call
Tell us a little about where you are and what has already been tried. Joe reads these himself and returns calls usually within 24 hours. The call is free, about fifteen minutes, and its only job is to work out whether an intensive is the right instrument — there are five other levels, and most people belong on one of them. — Joe Follette, Jr., LMFT
Email: admin@lifestyletherapycoach.com
Phone: (256) 850-4426
Address: P.O. Box 6612, Huntsville, AL 35813
