NORM Rhythm ProgramLifestyle Therapy & Coaching Free call

For couples who are tired, but not done

Worn out. Not giving up.

You don't have to keep having the same argument. You have to change the pattern that's producing it.

For couples who keep trying but find themselves in the same exhausting cycle. Learn to recognize your pattern, take responsibility for your part, and practice a new rhythm.

Book a free 15-minute call →

By video · no cost · no pressure

A message from Joe
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The NORM Rhythm Program · 6 months

Two ways to find your rhythm

Both levels run for 6 months. The free call helps you choose the one that fits your marriage.

Therapy with Joe is separate from both levels: 26 sessions over 6 months at your insurance's contracted rate, or $5,200 if you pay yourself. Insurance never pays the program fee.

Joe only takes 10 NORM Rhythm Program couples at a time

Ready to start? Book your free call.

Fifteen minutes by video with Joe. Tell him what's going on, and see which level fits, or whether therapy on its own is better.

Book a free 15-minute call →

Not ready for a call yet?

Take the free Pattern Finder →

Free, right here on the web. It names the pattern loop you're caught in.

Does this sound familiar?

1

It always ends in the same fight

Money, kids, chores, sex. The topic changes. The argument doesn't.

2

You both keep trying

You talk it out, you promise to do better, you try again. A few days later, you're right back where you started.

3

You're both worn out

Neither of you feels heard. Neither of you wants out of the marriage. You both want out of the cycle.

The real problem

It's not you. It's not them. It's the pattern.

Most couples come in trying to win the argument. We change the pattern instead.

Every couple has a pattern loop: something one of you says or does sets off the other, and the other's reaction sets off the first, round and round. Neither of you chose it. Both of you are stuck in it.

That's why trying harder hasn't worked. A loop changes when you both see it, and each of you changes your part in it.

"Here we go again."The same words set off the same reactions.
⇄
"Why can't we get out of this?"Both of you tired, both of you stuck.

Different topic.
Same pattern.

The method

The Follette Method: eight steps from stuck to steady

Joe's method for changing a pattern loop. You use it in the moment when the old pattern starts, and across the whole 6 months.

  1. FFace reality
  2. OOpen a space
  3. LLocate the pattern
  4. LLook again
  5. EExchange what isn't working
  6. TTake responsibility
  7. TTrain new rhythms
  8. EEmbody truth-based love

Truth-based love is love that can be heard, seen and felt, not just hoped for. Your loving actions match your loving words.

What the 6 months look like

26 weeks to find your pattern and practice a new one

Structure every day, not just one hour a week, so the work doesn't stop when the conversation does.

  1. To startYou both take the Pattern Finder. It maps the pattern loop you're caught in and what drives it.
  2. Every weekThe Pattern Lab, with its workbook lesson. Daily practice in the NORM Rhythm and Romancier apps, one loop a day.
  3. Every monthA Clinical Progress Review: a progress report from Joe. You retake the Pattern Finder and see, in your own answers, what has moved.
  4. IntensiveUp to two check-ins a week, so you're not left on your own when the old pattern shows up. Therapy with Joe is required, and it's billed separately.
  5. Week 26A final review and a plan for keeping your new rhythm.

The program and your therapy sessions are priced separately. ·

How the program works

Find the pattern. Break the loop. Practice a new one.

1

Find it

You each take the Pattern Finder. It names the pattern loop you're caught in, and the beliefs that keep it running.

2

Work on it with Joe

In therapy with Joe, you sort out what's in each of your control and what isn't, and practice a new way of talking and listening.

3

Practice it every day

One loop a day in NORM Rhythm and Romancier, plus the weekly Pattern Lab and its workbook. Every loop you complete is one turn of a new pattern loop.

4

See it change

Each month you retake the Pattern Finder and review what has moved, in your own answers. Check-ins in between keep you on track.

The nine skills you'll learn

  1. Name your pattern loop, and what you're working toward
  2. Read your own Pattern Finder results
  3. Trace a hard moment back to the pattern behind it
  4. Spot the pattern as it starts
  5. Interrupt it, before it becomes the same fight
  6. Make a new exchange with your spouse, using your Rhythm Plan
  7. Recover and repair after a hard moment
  8. Track your own progress
  9. Keep it going every day: catch it, change it, cement it, celebrate it, coach it forward
Our learning guarantee. At your reviews you show Joe each of the nine skills, in your own words and your own moments. If any skill isn't there yet at month 6, and you've done your part of the program, we extend your Intensive free for up to 3 more months.

What makes it different

Measured, not guessed

Every month you see your progress in numbers: your Pattern Finder retake, side by side with the last one. And by month 6 you show each of the nine skills, or we keep going free.

The work doesn't stop when the session does

Most therapy is one hour, then a week on your own. Here you practice every day, with check-ins when the old pattern shows up.

Both sides of the pattern

In therapy, you work as a couple and each on your own, so each partner works on their side of the loop.

One method, start to finish

Joe built the tools himself from 40 years with couples, so your sessions, your daily practice and your Clinical Progress Reviews all follow the same plan.

The program and your therapy sessions are priced separately. ·

Joe Follette, Jr., LMFT

Who you'll work with

Joe Follette, Jr., LMFT

Joe has worked with couples for 40 years: as a pastor since 1986, and as a licensed marriage and family therapist since 1999. He is the author of Don't Give Up on Love and the founder of Lifestyle Therapy & Coaching.

He built the NORM Rhythm tools himself, because he wanted couples to keep practicing between sessions and to see their own progress, not take his word for it.

Alabama LMFT L214 · telehealth anywhere in Alabama

Questions to ask

How much is the NORM Rhythm Program?

The NORM Rhythm Program comes in two levels, and both run for 6 months.

  • Accelerator · $2,495 for 6 months. For couples who need more accountability and structure to make change stick. A monthly Clinical Progress Review (a progress report from Joe), the weekly Pattern Lab with its workbook, and the NORM Rhythm and Romancier apps. Therapy is not required.
  • Intensive · $3,795 for 6 months. For couples whose conflicts escalate fast and are hard to calm down. Everything in the Accelerator, plus up to two check-ins a week. Therapy with Joe is required, and it's billed separately.

Therapy is 26 sessions over 6 months at your insurance's contracted rate, or $5,200 if you pay yourself.

Not ready for a program? The Pattern Finder is free, on the web or in the NORM Rhythm app.

·

Therapy with Joe: what it costs, and which insurance do you take?
Sessions26 sessions over 6 months: a couple session every 3 weeks, and individual sessions for each of you in between. Your first session is your orientation.
With insuranceYour insurance's contracted rate. You pay your usual copay or deductible.
Self-pay$5,200 for the 26 sessions.
In-network withBlue Cross Blue Shield of Alabama, BCBS Federal Employee Program, TRICARE, UnitedHealthcare / UMR, Cigna, Aetna and others. We check your benefits before your first session.
On its own, or with a programTherapy works on its own. You can add the Accelerator, or do it as part of the Intensive.
What if my spouse won't come?

Start anyway. Book the call yourself. You can begin with individual sessions and the Pattern Finder, because a pattern can change from either side. Your spouse can join later.

Is this online?

Yes. Sessions are by secure video, anywhere in Alabama.

What does insurance cover?

The therapy sessions, if your plan covers them. We check your benefits before you commit. The program fee pays for what insurance doesn't: Clinical Progress Reviews, the Pattern Lab and workbook, the apps and check-ins.

How is this different from regular couples therapy?

It adds structure between sessions: daily practice in the apps, a weekly Pattern Lab with its workbook, monthly Clinical Progress Reviews and check-ins. And you measure your progress by retaking the Pattern Finder, so you can see what's changing.

What happens on the free call?

Fifteen minutes by video. You tell Joe what's going on, ask your questions, and together you see whether the Intensive, the Accelerator, or therapy on its own is the right fit. No pressure, and no obligation.

What if the program isn't right for us?

Then Joe will say so, and point you to what fits: therapy on its own, the Accelerator, or the NORM Rhythm app.

What if I don't feel safe at home?

Please reach out for help now: call or text 988, or call the National Domestic Violence Hotline at 1-800-799-7233. If you are in danger, call 911. This program is for couples who are tired, not for anyone who is unsafe.

Don't give up on love.

Let's find the pattern, and practice a new one together.

Book a free 15-minute call →

By video · no cost · no pressure · or take the free Pattern Finder